Paytm is one of those innovations which has become an alternative to money transactions. Demonetization led to the elevation of Paytm in the country’s money-exchange economy and specifically helped people to look for an alternative. Paytm is presently the most secure and flexible wallet utilized the people of our country. Paytm is India’s largest digital payments company and it has become the undisputed leader in the payment gateway industry with over 50 percent standalone market share. With the largest number of transactions, it has not become leader of payment gateways. Paytm is known to process over 400 million transactions every month. It has become the most preferred payment option for a diverse array of online platforms including IRCTC, Big Basket, Zomato, Dominos, PVR, Club Factory, JIO and Idea, Oyo, Grofers and many more. Paytm has extended its PG merchant base with a broad spectrum of payment alternatives including insta plug, platform integrations and play offerings. Paytm launched “Premium First” which is a premium based rewards and loyalty program for its users. Through this program Paytm offers exclusive benefits to its users. Paytm First is priced at Rs. 750 annually which will provide a wide range of benefits to its customers for the entire year. And each one of them would receive exclusive offers on Paytm Mall and will get around Rs. 1500 cashback and Rs 100 cashback on movie tickets every month. Paytm Cashback Days is the country’s largest payments festival which is also an exclusive compilation of the greatest discounts and exclusive deals sponsored by Paytm. During this time Paytm rewards its customers comprising all online and offline merchants with the best deals and cashback. More than ten million trading stations across the nation participate in this campaign starting from organized shops, supermarkets, hotels, pharmacies, oil pumps, dairy stands to millions of tiny distributors. This includes branded distributors from over 100 main brands and distributors throughout the nation that accept Paytm. The biggest names that participate in this festival include Big Bazaar, Zomato, Chaipoint, Pizza Hut, Beer Café, Mad over Donuts, Spencers, VIP Bags, Zoomcar, Biba, Reliance, 24 Seven, Columbia Asia, Fortis, Super 99, Indian Terrain, Central, Heritage Fresh, Cafe Coffee Day, Barista, Ed Hardy, Flying Machine, US Polo, Uber, Chaayos and many more. Paytm selects a list of the best deals for its customers from top products in different classifications during this festive sale. This initiative mainly helps the trading partners of Paytm across India to achieve higher revenues and grow involvement with multiple companies. So, get prepared for Paytm cashback days for the greatest deals on your shopping, meals and transport!